Contact Us | Directa


Contact Us



DIRECTA AB (Headquarter)
P.O. Box 723,
194 27 Upplands Väsby
+46 8 506 505 75


64 Barnabas Road
Unit 3
Newtown, CT 064 70
United States
Phone  203 491 2273


DIRECTA Germany, Austria & Switzerland
Hammergutstr. 11
92245 Kümmersbruck
Tel. +49 171 530 81 53


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Directa´s products are developed and evaluated by our selected team of highly-qualified and renowned Swedish and international dental professionals with the aim of making life easier for the dental professionals in the daily clinical work.


DirectaDentalGroup develops, manufactures and markets a complete line of dental consumables, materials and electronics, making life easier for the dental practitioner and patients. DirectaDentalGroup is highly pro-active on the international dental market with business partnerships in many parts of the world. With headquarters in Sweden, offices, manufacturing, and distribution and more than 200 employees representing the various brands worldwide, DirectaDentalGroup is an innovative player in the global dental arena. The company attends and exhibits at most major international dental events every year, and works incessantly in creating new and successful partnerships all over the world. DirectaDentalGroup currently consists of Directa AB, Orsing AB, Topdental (Products) Ltd and Parkell, Inc. The companies are all managed independently, having full responsibility and autonomy for their own operations.


DirectaDentalGroup keep expanding. In 2015 DirectaDentalGroup acquired and incorporated three manufacturing companies: the UK-based Topdental Products Ltd, the Swedish J.H. Orsing AB and the Swedish Nordiska Dental’s non- amalgam products. Topdental was acquired in April 2015 and manufactures dental disinfectant and hygiene control products Topdental (Products) Ltd. Topdental is an award winning manufacturer of premium quality disinfectant products commercialized both as private label and under the brands Virofex and Bossklein. Headquarter, production and warehouse are based in Silsden, West Yorkshire, UK. In July 2015 DirectaDentalGroup acquired J.H Orsing AB a Swedish manufacturer of Saliva Ejectors, Aspirator Tubes and accessories. DirectaDentalGroup also incorporated all Nordiska Dental’s non amalgam products in its growing product line, including the well known Calasept Endoline, ANA Etching gel, Cerana ceramic fillings and Nobetec ZOE-cement. DirectaDentalGroup acquired US based manufacturer Parkell Inc. in September 2016.


Directa is one of Lifco´s 133 companies. Lifco’s business idea is to acquire and develop market leading, niched companies. Lifco's aim is to secure that the subsidiaries continuously improve earnings and deliver strong cash flows. We are guided by our corporate philosophy implying a long-term investment profile, focus on profitability and a highly decentralized organization. Today Lifco has about 3000 emplyees in 28 countries.